Service 02 — Strategy & research
02Overview
Every recommendation comes with the reasoning, the data behind it and the risks we see, so you can make the call with full context.
Problems we solve
01
Short-lived demand spikes leave inventory stranded. We favor categories with durable, year-round search behavior.
02
FBA fees, storage, returns and ad spend erase thin margins. We model landed cost and contribution margin up front.
03
Some categories are locked by entrenched brands. We measure how hard it is to earn page-one visibility before committing.
What we handle
Methodology
We start with a broad set of categories and apply filters for demand, competition and margin until a short list remains.
Competitor reviews show what customers wish existed. That becomes the basis for product differentiation.
Each candidate gets a unit-economics model covering cost, fees, ad spend and target price.
We flag IP risk, compliance requirements, seasonality and supply constraints before you commit.
Deliverables
Process
Capital, preferred categories and exclusions are captured.
Week 1
Broad category analysis narrows to a working short list.
Weeks 1–3
Demand, competition, margin and supply are modeled for each finalist.
Weeks 3–5
A written recommendation is presented and discussed with you.
Week 6
Timelines are indicative and vary by category, supplier and scope.
Related case study
Sports & Outdoors brand
Sales were growing but profit wasn't. We rebuilt the advertising architecture around margin and added a second product line.
Tell us where you are and what you want to build. We'll tell you honestly whether we're the right team for it.
