How it works
We start by making sure this model fits you. Goals, capital, timeline and expectations are discussed openly, including the risks.
Focus areas
Outcome
A documented engagement plan, or an honest recommendation not to proceed.
Categories are screened for demand, competition and margin. Finalists get a full unit-economics model and risk review.
Focus areas
Outcome
A validated product recommendation with the data behind it.
Positioning, identity and packaging are designed around the gaps found in research and built for how shoppers see the marketplace.
Focus areas
Outcome
A brand system ready for production and listing.
Suppliers are vetted and sampled, production is inspected and freight is planned from factory to fulfillment center.
Focus areas
Outcome
Inspected inventory on its way to Amazon.
Seller Central, listings, creative and keyword strategy are prepared so the product is ready the moment inventory checks in.
Focus areas
Outcome
A complete, compliant listing awaiting inventory.
Inventory goes live with a structured advertising and ranking plan. Early data is reviewed closely and acted on quickly.
Focus areas
Outcome
A live product with a stable advertising foundation.
The brand moves to a weekly operating cadence covering customers, account health, inventory, pricing and advertising.
Focus areas
Outcome
A consistently managed store with monthly reporting.
Once the core product is stable, we plan the next moves: new SKUs, listing improvements, additional channels and long-term brand value.
Focus areas
Outcome
A growth roadmap tied to the brand's economics.
Responsibilities
After launch
Daily
Account health, buyer messages, listing status
Weekly
Advertising optimization, inventory review, change log
Monthly
Written performance report and owner call
Quarterly
Growth planning: new SKUs, channels, targets
FAQ
Tell us where you are and what you want to build. We'll tell you honestly whether we're the right team for it.
