Service 05 — Advertising
05Overview
We build clean campaign structures, harvest keywords from real search data and adjust bids on a set schedule, with reporting you can actually read.
Problems we solve
01
Broad targeting without negative keywords spends budget on searches that never convert.
02
Tangled campaigns make it impossible to see what is working. We separate research, performance and brand defense.
03
New products need a deliberate ranking strategy, not just an open budget.
What we handle
Methodology
Target advertising cost of sale is set from your unit economics before any campaign goes live.
Discovery, performance and brand defense campaigns run independently so each can be measured.
Search term reports feed winning keywords into exact-match campaigns and losing terms into negatives.
Monthly reports show spend, sales, profitability and the reasons behind changes.
Deliverables
Process
Current campaigns, spend and search terms are reviewed.
Week 1
Campaigns are rebuilt around clear objectives and targets.
Weeks 2–3
Bids, keywords and budgets are adjusted weekly.
Ongoing
Profitable campaigns expand into new placements and ad types.
Quarterly
Timelines are indicative and vary by category, supplier and scope.
Related case study
Sports & Outdoors brand
Sales were growing but profit wasn't. We rebuilt the advertising architecture around margin and added a second product line.
Tell us where you are and what you want to build. We'll tell you honestly whether we're the right team for it.
