Case study · Health & Household
Relaunching a wellness brand with new packaging, creative and store operations.
A good product with a forgettable presentation. We rebuilt the brand system and took over daily store management.
- Client
- Health & Household brand
- Stage
- Relaunch
- Services
- Brand Development, Marketplace Management
Illustrative example of how we document an engagement
Overview
The product had strong reviews but low click-through. Packaging and imagery looked generic next to competitors, and account health issues were going unaddressed.
The challenge
- 01Low click-through from search results.
- 02Inconsistent packaging and imagery across variations.
- 03Unresolved account health warnings.
Strategy
The approach.
01
Fix the first impression
Packaging and main images were redesigned for the search results page first.
02
Protect sales history
Changes were rolled out in stages to preserve existing ranking and reviews.
03
Stabilize the account
Account health issues were resolved before any growth work began.
Execution
What we did.
- 01Resolved outstanding account health issues.
- 02Redesigned the identity and packaging system.
- 03Produced new photography and A+ Content.
- 04Moved the store to daily management with a weekly change log.
Operational scope
- Brand refresh
- Packaging
- Photography
- A+ Content
- Account health
- Store management
Timeline
Stabilize
Account health resolution and store audit.
Rebrand
Identity, packaging and creative production.
Staged rollout
New creative introduced variation by variation.
Ongoing
Operations
Daily store management.
Related services
Services used in this engagement.
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